We are in the digital era. Technology is always changing, and businesses are fast-paced to adapt to the dynamic market. To stay sustainable in the digital age, one of the main tools that should be in your arsenal is offering your users a pleasant digital user experience. The first impression that users have with your website or digital content is of vital importance. It is what piques the user’s interest in your product or digital business. What makes them want to know more. When a user has an excellent experience, they are more likely to want future interactions with your business, which allows you to turn this interest into revenue. Furthermore, this interest opens the channels for your business to collect feedback, which is essential for the sustainability of any business.
An excellent User interface is one that accomplishes the fulfillment of the user’s mission efficiently. Today’s user is time-starved. They want their wants delivered instantaneously. An unwritten rule of User Interface is striving towards directness in navigation, intending for users to be able to reach the destination in three clicks. The best UIs offer users seamless navigation, engaging and digestible content, and mobile compatibility. Phones are currently almost as powerful (if not more) as some PCs. Hence more people are easily performing actions that they normally could only perform on the PC. Our smartphones are now the main way that users browse online. Moreover, research has shown that users are 5 times more likely to desert tasks if the website is not mobile compatible. Therefore a business that is not making their sites mobile compatible is losing all this potential revenue.
A positive User Experience inspires brand trust and product loyalty. Ensuring the user has a quality experience on your site is the best way to deliver the message you want to convey efficiently. Thus any business that is keen on attracting customers and turn this interest into revenue has to invest in making the interface simple, accessible, and intuitive. They also need to ensure to keep the content engaging and useful to their users.